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Goal of the Initiative

The goal is to encourage decision makers to actively take steps towards the cloud.

This requires awakening interest in the topic of the cloud, strengthening trust in the products and competence of the providers, and establishing company-internal know-how.

TiC features reports explaining how well-known business leaders handle the cloud and have been able to use it successfully. The videos are not about individual cloud products or providers. The information is delivered comprehensibly and aims to encourage people to actively engage with the cloud.


The intention is to motivate decision makers to examine possible solutions, build up their own know-how and conduct test runs. This way, unwarranted blockades can be broken down and an atmosphere of competent and critical discussion established. In other words: Motivating reports by trailblazers persuade other decision makers to relinquish uncritical “no-go” positions.

The ECE Stream “Trust in Cloud” introduces cloud customers and their strategies and experiences with cloud migration projects. This serves to allow other organizations to learn from these experiences. Some of the cases focus on companies at the beginning of their migration projects, while others illustrate the successes achieved and experiences made.

All TiC stories follow a strict principle in that they are not marketing stories; no advertising for any products or businesses is allowed. The essential information is the experience that others can learn from.